One of the ways to monetize your blog is by accepting blog advertising from other advertisers, such as accepting text-based or banner advertising. However, no matter which kind of advertising method you are going to choose, the first thing is to find advertisers who want to place ads on your blog. Here are 6 ways that you can use to find blog advertisers.Mark clearly the ad space you accept advertisementInstead of leaving blank on space that you accept advertising, you can state clearly that those spaces are “for sale”. For example, you can simply create an “Advertise here” or “Your ad here” image and place it to the place that you accept advertisement.You should make those spaces clickable. When someone clicks on the space, they will arrive on a page that shows clearly on how to advertise here. In other words, you need to create a specific page that is solely for listing all the price, terms and conditions for different advertising space. Remember to add a contact form or an email address that allow people to contact you directlActively find blog advertiserOther than passively placing available ad space, it is also possible to find people who are interested in blog advertising actively. By doing that, you are able to choose and accept advertisers that you like most. So if you want to approach those blog advertisers, in your email letter you should give:
A simple introduction on yourself
Briefly explain why you are contacting them
Shortly Explain why you need their sponsors or ads
Concise explanation on the benefits of advertising on your blog
Include details on your price, terms and other information on advertising on your blog
Also include details on what you site is about, your target audience and the amount of traffic you got per month, etc.
Offer SponsorshipBlog sponsorships are continuously becoming a trend online. It is because an increasing number of businesses have noticed the power of blog as an extension of their marketing campaign. Under blog sponsorship, you are going to work closely with your advertiser and actively promote their product and service in your blog post. Moreover, your blog will also carry advertiser’s brand name and company logo.By the way, you can close a sponsorship deal by separating a section on your blog that is solely for promoting your sponsored product. Such kind of blog advertising works very well if your blog is already very popular and has a lot of visitors who comes to your site regularly.Keyword ResearchAnother way to find blog advertising opportunities is by using keyword research. Keyword research is not only for affiliate marketing but also it can be used in finding blog advertisers. Here is the process:
Start by doing a search based on the main keyword you art currently targeting in your blog.
See if there are any ads that is currently posted under this keyword, if yes, find out those companies based on the web site URL.
Contact them and see if they are interested in advertising on your blog.
Link exchangeOther blogs that exchange links with you before may be also a potential advertiser. It is because if they find your blog and exchange links with you, chances are that they find your blog that is full of potential so that they want to exchange link with you. Therefore, you can send them an email and ask if they are interested in posting ads to your blog.Leverage people who leave a message to your blogThe next method to find people who are interested in blog advertising is that, you can offer your ad space to people who left a comment or message to you before. Those people may be interested in posting their ads on your blog.
The Role of the Advertiser in the Internet Advertising and How to Work With Him
Every business owner starts his or her business with the view to earn maximum profit from his business. Profit maximization remains the main goal of the business owners throughout the life of the business and advertising is the best and most important tool to achieve this goal. Advertising creates awareness in the target market about the product produced or the services provided. There are many sources to advertise a product or service and the best among those is internet. Internet advertising is the best way that a business owner can use to take his products and services to thousands of consumers in less time.Internet Advertising by an expert advertiserThe business owners should hire experienced advertisers to create effective advertising campaigns because an experienced advertiser can produce much better results as compared to a novice. It can be costly to hire the expert service providers for internet advertising but it can also be more fruitful in terms of bringing new clients because an expert advertiser is well aware of the tips of internet advertising. On the other hand, if the business owner takes the responsibility of internet advertising then this decision may waste both time and money if the business owner does not know how to get an advertisement noticed by millions.How to hire an expert advertiser?Before hiring an expert advertiser, you should know his knowledge and capability. You should check his rating and reviews posted by his customers. Checking of previous projects and comments posted by the customers is the best way to check the capability and knowledge of a service provider. Ask the service provider about the previous projects that he completed successfully and if he or she is not able to tell anything about his previous projects then you should not waste your time with him. Ask the service provider to do some assignment and if he or she refuses to do so then do not waste your time with him.Set the terms and conditions of the project and also explain the details of the project to the service provider. Hire the service provider only if he agrees to work according to the terms and conditions. Do not miss the opportunity to hire a right service provider so it will be OK to make few compromises regarding payment or deadline if the selected provider has a proven track record.How to work with the advertiser?You should regularly track the performance of the advertiser. Check the results of the advertising campaigns created by the advertiser. If you will not monitor the performance of the advertiser regularly then things may not go well at the end. In the beginning, explain your requirements clearly to the service provider make sure that he or she sticks to the requirements. Follow the advices and you will be able to create successful advertising campaigns with the help of the selected service provider.