Where to Advertise Your Small Business Online…Without Paying a Penny

From start-up costs to paying employees, entering the world of small
business is not an easy journey for your bank account. After all of
the hassles of figuring out how to pay for your initial costs of
expenses such as office space and supplies, one large question remains.
How do you reach potential consumers? Without a large budget to
accommodate the overwhelming costs of advertising in print
publications, attracting the attention of buyers can be a serious
challenge.However, advertising can be much cheaper than you expect. Any way in
which you reach the eyes and ears of an audience is a form of
advertising, and you have an audience of millions waiting on the other
end of your computer. The cost of reaching them: zero dollars.As Internet use continues to soar, buying, selling and advertising
online do, too. Advertising banners and site space will incur another
expense on your small business, but there are many opportunities to
avoid these costs while still putting your business’ name on the map.The Internet continues to be the primary outlet for people in search of
new friends and acquaintances. Consider the number of host sites that
operate on networks of people tied together via a common thread.
Facebook.com and Myspace.com, two of the leading sites for this style
of networking, offer premier advertising at virtually no cost. As
these two URLs become some of the most-visited sites on the Internet,
the number of users continues to grow.Whatever your small business sells or services, you can reach a large
number of people via sites just like these. From musicians to small
business owners like yourself, these sites can create millions of
“friends” that can check out your business. Simply create a profile
that includes your business’ aims, and work to stir traffic to your
online description. One huge advantage of these sites is the use of
filters. Whatever your target demographic, you can search for people
by age, sex and home in the attempt to reach your primary audience.Blogging offers invaluable advertising, too. No matter the category of
your business, chances are that writers devote daily posts to blogs
dedicated to this topic. Search for these posts online, and become a
part of this Internet community with responses to posts. Include your
thoughts on products, and communicate with other writers to develop
electronic dialogue about subjects related to your small business.Chat rooms and open forums offer much of the same advertising
opportunities of blogging. With the chance to post your own thoughts
and comments, these outlets are a source of making your small business
available to other Internet users.With so much free advertising space available, you can see the wealth
of opportunities for the growth of your small business. As you search
for free advertising space, remember that many of these sites include
those in search of new friends. Because of this, personal and direct
contact is the most effective form of communication that leads to
automatic and indirect advertising. Rather than paying the large cost
of generic ad space, use these innovative ways to build close
relationships with potential customers.